How can our professional explainer videos help you?

A time-lapse video to explain properties of a specialist polymer (84 secs)

Now this was a creative challenge. How to engage other businesses who work with polymers (or who might need to work with polymers) about this new product without a defined market.

The decision was taken just to show people what it did and let them think of ways they might be able to use it. The thought was that it could be used to kick off a promotional campaign by setting up a competition for most innovative use of the polymer.


From the translation of an entire training course into a hundred engaging bite-sized animations ...

to an advert to explain what your business or charity does ...


we happily work with educational institutions, training organisations and businesses to inform and teach the target audience. 

While we are not able to show you much in the way of in-house training videos or educational videos at this time, due to confidentiality agreements …

please take a look at some of the videos and animations we have created for our clients to help explain something important to them.

Promoting the NW Business and Hospitality Show for 2019 (74 secs)

This short advert intended for sharing on social media was edited down to less than 90 seconds from the full advert on the Show’s website. This repurposing of film footage works well and offers good value for money for clients.

We can go further by producing even shorter teasers, directing people to a website page for instance as part of a wider campaign.

A paper-based animation for an international papermaker (90 secs)

This advert/explainer was produced in time for the James Cropper plc AGM to showcase their Cupcycling programme: the world’s first used coffee cup recycling process that strips plastic from plastic-lined coffee cups so that the paper fibre can be reused in paper-making.

Props in the animation were created by photographing items at the factory, printing them on standard paper, cutting them out by hand, then re-photographing before importing into the animation suite - all to add a paper theme and create something a bit different.

Advertising the services of an equine veterinary practice (2:44)

A mixture of interview and music was used for this advert. Not as short as some, because it was decided that the people who would watch it would already be interested in the subject matter: horses. Though we still strove to keep it under 3 minutes which wasn’t easy with all of the good things the staff and clients wanted to say about the practice!.

Promotional video for business coaching company (92 secs)

Rather than describe the company’s services, we decided to capture the interest of the target audience (owners of small/family businesses) by showing that the company understands their challenges and barriers to success. In this mini-story, the solution to the issues raised is clearly to contact the company for more information!

This video used stock video footage to keep filming costs down that would have otherwise involved a number of location shoots to add interest to the video, in the same way corporates may use stock photography.

Advertising the services of a new local social enterprise (90 secs)

This advert promotes workplace well-being services to local businesses, profits from which subsidise other work done to improve the well-being of isolated individuals in the region.

This video was produced as part of a new brand awareness campaign, alongside a new website, leaflets and business cards.

It is another example of a video that uses no voice-over, something that is becoming popular with clients.

Example of an animated explainer video produced to open a conference session (1:46)

This animated video was prepared for a conference of building and property professionals, focusing on the topic of the Government’s Green Deal initiative.

Apparently it was what everyone was talking about at the conference - far more interesting than the normal powerpoint presentation they were used to!

Introduction to a set of training videos (2:26)

You might recognise some of our stock characters (use of which saves the client money!) introducing a new course called Clear Words Work, aimed at members of the public sector responsible for communicating messages clearly to members of the public.

We often produce training videos for trainers who are spread too thinly (or want to retire from the arduous training circuit!) and look to online training as the way forward.

A promotional film for a charity (2:38)

This advert for a charity was designed to be shared at conferences, on a website and running silently in the background at a hospital clinic. It has quite a lot of jobs to do, so is longer than a typical business advert.

We chose not to use any talking so that it could still be understood in a clinical setting with the sound turned down and on social media where not everyone will put the volume on.

Promoting a company offering (90 secs)

This advert was designed to make builders and specifiers aware that a leading building/industrial supplier also has the largest steel warehouse in the region.

Another advert at 90 seconds - while it doesn’t sound long it is considered a long advert. So we utilised a lot of short shots to the beat of energetic music to keep up the pace.

Animated advert for new building concept (44 secs)

This new business needed to advertise its new product, even though it was still at proof-of-concept stage. So we animated the architect’s CAD drawings to bring the concept alive with the idea of adding real video footage of the flexible building pods once they had been constructed.

Choosing appropriate music really makes a difference to the final feel of the video. Listen to the alternative versions, all using the same video. (Note the design agency did not choose this one!)

Short advert for specialist hospitality supplier (48 secs)

This advert could have been a sequence of photographs, but using video to add movement to otherwise static objects adds interest for the viewer - hopefully keeping their attention until the call to action at the end. Music can be one of the most difficult things to choose in these circumstances, which must match the brand in the same way as the visuals.

Also, research shows that the majority of people who start watching a video that is less than 60 seconds long will watch it through until the end, as they have already made an investment by pressing play.

Solicitors telling us why they think clients should use their legal practice (2:30)

This firm of solicitors wanted to introduce its senior solicitors to would-be clients to show their human side. The way we decided to do this was to give each solicitor the opportunity to answer a number of commonly asked questions. This video was a compilation of answers to “Why come to Newtons Solicitors?”

Due to the limited filming location (stuck in an unglamorous office) we used the magic of green screen editing to place each interviewee against footage of the more appropriate reception captured at a different time.

Example of an animation translating part of an existing 'chalk and talk' youth development session on self-awareness (< 2mins)

Entire training programmes can be translated in this way, adopting whatever house style is deemed appropriate for the intended audience.

Here the client opted for a style somewhere between a photostory and Monty Python, which included cutouts of people who represented the intended audience.

The less than perfect quirky house style was intentional to increase engagement of the audience, as it was concluded the original smooth, brightly coloured cartoons we mocked up for them were mere wallpaper to the young people used to watching cartoons.

See all four videos in the sequence.

This training video about managing stress was commissioned as part of a wider CPD programme on wellbeing in schools (45 secs)

This animation, one of several related videos on the topic, is based upon the transactional model of stress and coping by Lazarus & Cohen. Teachers found the bite-sized videos as useful for managing their own stress levels, as they did for informing practice when working with children in school.

Here a line drawn stop-frame animation technique was used to introduce a concept that would later be used elsewhere in the course.

See all seven videos in the sequence.

A video produced to explain a research project to stakeholders for Lancaster University (< 3 mins)

Lancaster University required an animation to cut through the complexity of a research project to describe the purpose behind their work and attract further stakeholders. The graphical style was chosen by the client and costs kept to a minimum through the creative adaptation of stock graphics.

Advert for well-being services (60 secs)

This advert uses strong imagery and words on-screen against a suitable music track to encourage potential clients to find out more.

Given the advert needed to be short, as it was to be used on social media to drive people to the website, it focused on hooking people from the start who might need the services through empathy, rather than on the services themselves. It is a micro story in its own right, with a problem (well-being issues) that is resolved (through services offered by Yugen Wisdom).

Informational video to be shown to clients of a financial management company

This video was commissioned to be shared with clients as part of an initial consultation to help them understand terminology and set the context and purpose of the subsequent discussion.

The graphics were inspired by and in-line with the company’s existing brand graphics and colours, which had a fairytale theme. We have begun to move away from this motion graphics style, preferring instead to use mixed media in our animations. Though we’re quite proud of how we helped to explain some fairly tricky financial concepts!

Personal transition story (4:10)

Sometimes we are asked to produce a mini-documentary for a young person who has a specific need so that their story can be shared with peers and adults supporting them in their next stage of life.

As much as anything it is about spreading understanding that people should not be taken at face value, regardless of any specific difficulties they may have. This was produced using funding from Children In Need.